Responsive Web Design

What is the Best of Both Worlds when it comes to web design?

We believe it's a team that can either create conversion focused designs or work with your existing designer.

We believe it's the ability to code advanced responsive design for mobile, or take a quick route and handle mobile through an adaptive "m dot" approach.
It's the ability to code email that is both perfect for mobile devices, and desktop clients alike.

The best of both worlds is being able to work with great frameworks like Wordpress or Joomla that let non-coders do more with their sites, or just code things up ourselves in custom HTML/CSS/JQUERY/PHP when we don't need all of that overhead.

Conversion Focused Design

Two Options
  1. 01
    Create
    We can create professional designs using conversion optimization as a foundation: strong visual hierarchy, strong calls to action, clear value proposition and reduced anxiety and distraction.
  2. 02
    Collaborate
    We can collaborate with your existing designers and take native artwork like Photoshop PSDs and theme them on top of your selected CMS or simple HTML/CSS/JQUERY code.

Mobile Optimization

Responsive vs. Adaptive vs. Email

These days most sites are getting at least 30% of their traffic from mobile phones or tablets, with over 50% of their emails getting read on mobile. So naturally we need to consider how the website and emails will work for those users.

We have experience with the two main approaches and can help you decide what is best for your timeline, budget and overall user experience goals.

Responsive


What Does It Mean?
Web page will fluidly change and respond to fit any screen or device size.

Benefits
You have just one page with 4 different viewports depending on the screen size of the device -better consistency as perfect fit as you change from portrait to landscape on your mobile device or tablet, but...

Drawbacks
You have 4 different views to test and have to account for every element in the HTML even on the narrowest page - much more time intensive.


Adaptive

What Does It Mean?
The page adapts to the detected device, and can even go to separate web pages like an "M Dot" website - i.e. m.nike.com.

Benefits
You can have entirely separate html for just mobile screens and let desktop and tablet users see the same full resolution page - much easier to implement.

Drawbacks
You have two places to make changes, and your desktop site needs to be friendly to tablet users.


Optimized Marketing Emails


  • Email optimized for iPhone, iPad, Android and Windows Mobile.
  • Fallback HTML that renders beautifully on Outlook, Apple Mail, Gmail, Yahoo and Office365.
  • Experience with Deliverability Improvement, Inbox Delivery Monitoring, Sender Score Monitoring, SPF/DKIM Authentication and Domain Reputation Monitoring.

Wordpress, Joomla and Custom HTML



We have deep coding experience theming and customizing the two most popular open source CMS frameworks - Wordpress and Joomla. But we often prefer to code landing pages in straight HTML/CSS/JQUERY so pages load super fast and we spend less time coding. We'll help you decide which is best for you.

But here are some more details on our experience

  • Wordpress

    • Custom Theme Development
    • Plugin Installation and Troubleshooting
    • API integrations with third party Marketing and CRM platforms like Infusionsoft, iMember360, MailChimp, SalesForce
    • Performance optimization - Caching, CDNs, Image Optimization, etc.

  • Joomla

    • Custom Theme and Template Development
    • Extension/Component/Module Installation and Customization
    • Custom Event Registration Processing
    • Ecommerce Integration
    • API Integrations



Custom HTML/CSS/JQUERY/PHP

  • Hand coded landing Pages for high volume traffic
  • Video streaming through Amazon Cloudfront, Vimeo, Wistia and YouTube
  • Custom integrations with split testing platforms like Visual Website Optimizer and Optimizely
  • Heatmaps, Scrollmaps and Form Abandonment integrations
  • Custom Call Tracking
  • Advanced Google Analytics, Tagging and Tracking
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