Chief Executive Officer
Joe is an entrepreneur and engineer with over 25 years of management experience. In 1997 he joined SimpleNet, a small web hosting company that grew quickly and was acquired by Mark Cuban's Broadcast.com. Soon after that Broadcast.com was acquired by Yahoo! for $6 Billion. Joe worked for Yahoo! for 5 years, and was part of the management team for a division of Yahoo! Premium Services that generated $25 million a year in revenues with just 30 employees. In 2003 he left Yahoo! to start SpeedEOrder - a venture-backed startup that brought a new web and phone ordering concept to market in partnership with McDonald's, Quiznos, Krispy Kreme and others. But being pre-smartphone the concept was too early, so Joe chose to use his dev team to start building ecommerce sites and apps for others, giving birth to Best Worlds.
Over the past two decades Best Worlds has worked with over 200 businesses, many which were acquired after double or triple digit growth. Joe’s passion for building conversion optimization tools paid off in 2019 when Adobe awarded Best Worlds its Innovation Labs Award for the Advanced A/B Tests extension that lets merchants A/B test different pricing, navigation and deep configuration level changes that aren’t possible with other tools. Best Worlds has turned several of its CRO innovations into SaaS offerings and has built official integrations for many top platforms like Klaviyo, DotDigital and Heartland.
When not working you'll find Joe out on the water racing sailboats or finding adventure with his wife Elise and kids Nicole and JT.
Lead Account Manager
Alan is a blend of ecommerce strategist and technical project manager. With a Bachelor's Degree in Advertising, he spent several years at Grey of the WPP group, where he led ecommerce and digital projects for major clients like Toyota, Lexus, Kinder, and Ferrero across Brazil and Argentina. His role combined strategic planning with hands-on execution, ensuring digital initiatives delivered measurable results.
Beyond advertising, Alan’s strong technical background and self-taught coding skills, combined with extensive ecommerce expertise, have allowed him to work as both the digital manager and partner of clients’ stores, as well as the strategist and project manager overseeing their digital initiatives. At Balloon Group by FastForward.ai, an ecommerce agency created by the founder of NASDAQ-listed VEON, he directed digital projects and managed the operations of online stores for clients such as Cargill, Abbott, Devlyn, and Grupo Ultra—including brands like Swarovski and Krei Concept Store. His work involved platforms like VTEX, Magento, and Shopify, as well as custom integrations and solutions, helping bridge the gap between innovative technology and practical business solutions.
Outside work, Alan enjoys creativity and tech—you can often find him playing guitar, relaxing with a movie or video game, or trekking in the mountains.
Chief Technology Officer
Franco is a technology leader with nearly two decades of experience building and scaling digital platforms. He launched his first startup in 2006—an online tourism marketplace—which he successfully led for several years before selling it. He later co-founded a software factory where he led cross-functional teams on projects for high-profile clients, including the governments of Mexico and Puerto Rico, as well as Telefónica LATAM, among others.
As CTO at Best Worlds, Franco brings both strategic vision and deep technical expertise to lead our engineering teams. He focuses on building scalable, high-performance solutions that leverage emerging technologies to drive client growth and long-term value.
When he’s not leading teams or architecting systems, Franco indulges his passion for astrophysics and astronomy. He also enjoys playing Golf and spending time in the mountains with his family.
We understand your challenges because we've been there. With backgrounds in startups, large brands, and web development, we focus on ensuring you get the best return on investment (ROI)—whether through increased revenue, improved stability, or enhanced productivity. Unlike many agencies, we won’t begin until your business goals are clear.
While you'll compare us with others on price and expertise, we stand out in both. Our rates are competitive, especially for Magento projects, where agencies like ours often charge 50% more. For the cost of a mid-level developer, you get a team led by a virtual CTO, offering a wider skill set than any single hire.
What sets us apart is solving tough code problems, especially with overloaded plugins or API integrations. We’re resourceful and committed to finding solutions for any challenge. Reach out to see if we’re the right fit for your needs.
Get in touch with us to see if we're a good fit for your needs.
