Sending PII (personally identifiable information) to Google Analytics, Adwords or Remarketing can get your Google account suspended. A common scenario is for an email address to be passed in the query string by a CRM or Email Service Provider. But what if you need that to happen for business reasons, so it’s not an option to suppress the inclusion of that data getting passed in to your website?
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Removing PII from Google Adwords and Remarketing using Google Tag Manager
